An award-winning British wool brand, twool manufacture a range of products made from rare-breed Whiteface Dartmoor wool. With heritage manufacturing at its heart, the twool story started with the need for a British sustainable garden twine as an alternative to imported jute.
British wool is an under-used natural resource in the UK so developing a British wool brand using this raw material seemed a natural choice. Championing one of Britain's ancient rare-breeds is important for the history, heritage and future of the breed: the qualities of Whiteface Dartmoor wool are also perfect for twool products. As well as purchasing through British Wool, twool also collect wool clip annually from small producers on Dartmoor providing a vital route to market for their wool.
Building on the basic range of garden twine, twool have developed a successful range of woolly bags, dog leads and hats. twool are a completely sustainable brand and this includes taking care with packaging design to ensure minimal waste and using up-cycled leather waste from British leather goods manufacturers for bags and dog lead trim.
twool is a wonderful collaboration of people who bring their unique skills to the brand: from the farmers on Dartmoor to the weavers in Yorkshire, everyone has their role to play. In fact, there are over 12 processes on the journey from wool to spool, lead, woolly bag or hat!